Acquisition news: San Francisco product intelligence company Amplitude acquired Seattle startup Iteratively. Founded in 2019 by veterans of Atlassian and Microsoft, Iteratively sells software to data and product teams for customer analytics tracking. The idea is to help prevent data quality problems at the outset of entry and have standardized customer data in one place.
Earlier this year Iteratively raised $5.4 million from Gradient Ventures, Google’s AI-focused venture fund, as well as Fika Ventures and PSL Ventures. The company is led by CEO Patrick Thompson, who co-founded Iteratively with Ondrej Hrebicek. They previously worked together at Syncplicity, a file sharing startup co-founded by Hrebicek that was acquired by EMC in 2016.
Iteratively will continue to operate as a unit within Amplitude, which has raised close to $200 million for its software that helps companies predict the impact of new product features. More than 70% of Iteratively’s customers are already Amplitude users.
“In Amplitude we see an ally in the pursuit to solve the acute pain points around data quality,” Thompson wrote in a blog post.