New funding: PDM Automotive, a 3-year-old company that runs an automotive product data platform for manufacturers and receivers, raised a $4 million round led by Fuse. The startup provides information on aftermarket automotive parts and other data to companies such as Walmart, Advance Auto Parts, Autozone, Amazon, and eBay. Large automotive parts companies also manage their catalog data with PDM.
“The automotive aftermarket is antiquated when it comes to data exchange and procuring business,” Johannes said. “Our platform overarches several segments from data generation, data maintenance, data integration, and business connections. We make it easier to provide better data and streamline the exchange of data.”
The company’s revenue doubled in 2020. Johannes said the pandemic has helped drive demand with used car sales rising, an increase in accessory purchases, and supply chain issues all providing tailwinds. PDM has 20 employees and plans to hire.